Logo of Outdoor Addictions Apparel featuring a skull of a deer with antlers, with the words "OUTDOOR" above, "ADDICTIONS" below, and "APPAREL" at the very bottom.

OUTDOOR ADDICTIONS APPAREL

Aric standing close to a river wear hunting camo and holding an elk reed call in his teeth.

Born: June 3rd, 1980

Lives in Prince George, BC

Aric Itkonen - Owner

Aric wearing outdoor addiction clothing standing in an open meadow pointing and the sunset.

“The outdoors isn’t a place. It’s who we are!”

My Addiction to the outdoors started when I was young - long before I understood what it meant. I grew up surrounded by nature, spending every chance I could in the bush, on the water, or tracking thought the trees. hunting, fishing, and exploring weren’t hobbies - they became a way of life, shaping who I am and how I see the world. The passion never faded. it pushed me to build Outdoor Addictions Apparel, not just a brand, but as a tribute to the lifestyle the raised me. The outdoors has taught me patience, gift, freedom, and respect - and now I get to share that with every person who wear this gear and feels the same pull to the wild.

Outdoor Addiction was born from the places that raised me - the mountains, rivers, and wild spaces of Canada. I’ve spent my life hunting, fishing, exploring, and feeling most alive outdoors. I started this brand not to just sell apparel but to represent a way of life. Outdoor Addictions is for the people who find freedom in fresh air, stillness in the trees, and the meaning of the wild. This isn’t just clothing - it’s a community built around passion, adventure, and living the addiction everyday.

An out door adventure that can't be forgotten. Picture of an elk harvested with a bow at 30 yards.
Picture of a man holding an enormous mule deer after harvesting with a bow.
A man wearing fishing apparel holding a large steelhead on a local favorite river.
A man holding a large spring salmon knelt down in a river wear fishing apparel.
A man holding a huge black bear in a forest setting.
A man holding a nice size steelhead wearing fishing apparel.
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